Lejier

Shantou Chenghai Lelia Animation Culture Co., Ltd.

Founded in 1998 and headquartered in Chenghai, Shantou, Guangdong, Lelia has been deeply engaged in the toy industry for nearly three decades. Backed by three modern factories and two strategic offices, its products are widely available across the country. From a "toy manufacturer" to a "creator of emotional value", Lelia takes quality as the foundation, trends as the medium and innovation as the driving force, integrating its original aspiration of "guarding childlike innocence and delivering companionship" into the design and production of every product.