ABOUT US

LELIA


Founded in 1998 and headquartered in Chenghai, Shantou, Guangdong, Lelia has been deeply engaged in the toy industry for nearly three decades. Backed by three modern factories and two strategic offices, its products are widely available across the country. From a "toy manufacturer" to a "creator of emotional value", Lelia takes quality as the foundation, trends as the medium and innovation as the driving force, integrating its original aspiration of "guarding childlike innocence and delivering companionship" into the design and production of every product.

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Plant equipment

Factory environment

Factory environment

Factory environment

Factory environment

Factory environment

Factory environment

Guangxi Factory, Sewing

Guangxi Factory, Sewing

Guangxi Factory, Sewing

Factory environment

Factory environment

Factory environment

Factory 1, 1st floor, Laser

Factory 1, 1st floor, Laser

Factory 1, 1st floor, Laser

Factory 1, 1st floor, Laser

Factory 1, 1st floor, Laser

Factory 1, 1st floor, Laser

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PRODUCTION ADVANTAGES

Scale & Layout

With three specialized factories, we have continuously expanded and upgraded our facilities, achieving an annual output value of over **40 million RMB** and constantly pushing the limits of production capacity.

Human-Machine Collaboration

Our end-to-end process enables highly efficient collaboration, balancing production efficiency with exquisite craftsmanship.

Strict Quality Control

A professional quality inspection team conducts comprehensive checks on every single product, including hand feel and stitching, to ensure strict quality standards. 

CHANNEL ADVANTAGES

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Traditional Channels / Wide Coverage



Modeled by Lelia’s Eastern Guangdong and Wanning direct stores, we’ve built a nationwide network, penetrating all markets with partners including supermarkets, boutiques, and convenience stores.

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New Channels / Rapid Expansion



We explore new channels such as cosmetics, fast fashion, snacks, and discount supermarkets for potential collaborations.

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Online Channels / Comprehensive Layout



We’re present on major e-commerce platforms like Tmall, Taobao, Pinduoduo, Douyin, and Xiaohongshu. We operate our own live-stream team and actively expand overseas.

Le Sha Er
LENLE
MiNiSO
MuMuSo
The Green Party
优味多
恰货铺子
Tang Chao
良品铺子
Le Sha Er
LENLE
MiNiSO
MuMuSo
The Green Party
优味多
恰货铺子
Tang Chao
良品铺子

BLog

What are children's educational toys

Children's educational toys are specially designed play items that help kids learn, grow, and develop essential skills while having fun. Unlike ordinary toys, they combine entertainment with education, guiding children to explore, think, create, and understand the world around them. These toys cover a wide range of types for different age groups. For infants and toddlers, soft building blocks, shape sorters, and sensory toys improve hand-eye coordination, color recognition, and basic cognitive abilities. For preschoolers, puzzle games, stacking toys, counting blocks, and picture matching cards cultivate logical thinking, patience, and early math and language skills. School-age children can benefit from science experiment kits, coding robots, art supplies, board games, and building sets, which encourage creativity, problem-solving, teamwork, and hands-on skills. High-quality educational toys are safe, durable, age-appropriate, and easy to operate. They do not force learning but inspire curiosity and initiative through play. By interacting with these toys, children improve concentration, communication, and emotional intelligence. They also help develop fine and gross motor skills, spatial awareness, and independent thinking. In today’s fast-paced society, educational toys have become important tools for early childhood development. They support physical, intellectual, and social growth, laying a solid foundation for children’s future learning and life. Good educational toys turn playtime into meaningful learning, helping children gain confidence and joy while growing healthily.

2026/04/22

Toys are not suitable for babies, no matter how good they are, there is no point

Looking at a child's room, with so many toys, how to deal with a child's demands - with advertising and peer pressure - can be tricky. But the prettiest toy isn't necessarily the best - it sparks more

2026/04/22

Are more toys for children the better?

disrupt the child's concentration A psychologist at the University of Oxford in the United Kingdom believes that if there are too many toys, it is easy to distract the child's attention. When the chi

2026/04/22

Educational Toys Market - Global Outlook and Forecast 2021–2026

The global educational toys market has entered a stable growth stage from 2021 to 2026, driven by rising parental awareness of early childhood education, technological innovation, and upgraded consumer demand. More families are shifting from pure entertainment toys to products that combine learning, creativity, and hands‑on ability, strongly boosting market expansion. Regional development varies significantly. Developed regions such as North America and Europe maintain steady demand, supported by mature safety standards, high per capita spending on children’s products, and widespread acceptance of STEM education. Meanwhile, the Asia‑Pacific market is growing rapidly, led by China, India, and Southeast Asian countries. Increasing urbanization, rising disposable incomes, and greater emphasis on early intellectual development have made the Asia‑Pacific region one of the most promising markets in the forecast period. Product innovation is reshaping the industry structure. Traditional educational toys such as building blocks, puzzles, and cognitive cards are being upgraded with safer materials and more scientific designs. Meanwhile, technology‑integrated products including smart educational robots, interactive electronic toys, and coding kits are gaining popularity. These products help improve children’s logical thinking, problem‑solving skills, and digital literacy, meeting the requirements of modern education. Market competition is intensifying as brands focus on safety certification, product design, and age‑appropriate development. Strict safety regulations worldwide have raised industry thresholds, encouraging manufacturers to use non‑toxic, eco‑friendly materials. Overall, the global educational toys market will maintain a positive growth trend from 2021 to 2026. Driven by education upgrading, technological progress, and consumption upgrading, the industry will become more standardized, intelligent, and innovative, providing stable investment and development opportunities for enterprises worldwide.

2026/04/22

The global trend toy industry market size will reach 34.6 billion US dollars in 2026

In 2019, the global trendy toy market size was 19.8 billion US dollars, while the domestic trendy toy market grew from 6.3 billion yuan in 2015 to 20.7 billion yuan in 2019. The trendy toy industry in

2026/04/22

Why the Material of Children’s Toys Is Extremely Important

The material of children’s toys is one of the most important factors that directly affect kids’ health and safety. Young children, especially babies and toddlers, tend to put toys into their mouths, touch them frequently, and even bite or chew them for a long time. If toys are made of low-quality, toxic, or unsafe materials, harmful substances can enter their bodies through the mouth or skin, causing hidden damage to their physical development. Many cheap toys contain excessive formaldehyde, heavy metals, phthalates, or harmful pigments. These substances may lead to allergies, skin irritation, respiratory problems, or even affect the normal development of the brain and internal organs. Since children’s bodies are still growing and their immune systems are not fully mature, they are far more sensitive to toxic materials than adults. Therefore, safe and qualified materials are not just a choice but a necessity. In addition to safety, high-quality materials also influence the durability and usability of toys. Non-toxic, eco-friendly, and sturdy materials, such as food-grade plastic, solid wood, organic cotton, and edible pigments, are not only safer but also more resistant to wear and tear. They reduce the risk of breakage, sharp edges, or small parts falling off, which could cause choking hazards. To sum up, toy materials are closely related to children’s health, growth, and daily safety. Parents should always pay attention to material labels and safety certifications when choosing toys. Prioritizing non-toxic, reliable, and age-appropriate materials can protect children from unnecessary risks and allow them to play happily and grow up healthily.

2026/04/22