ABOUT US
LELIA
Founded in 1998 and headquartered in Chenghai, Shantou, Guangdong, Lelia has been deeply engaged in the toy industry for nearly three decades. Backed by three modern factories and two strategic offices, its products are widely available across the country. From a "toy manufacturer" to a "creator of emotional value", Lelia takes quality as the foundation, trends as the medium and innovation as the driving force, integrating its original aspiration of "guarding childlike innocence and delivering companionship" into the design and production of every product.
Learn morePlant equipment
Factory environment
Factory environment
Factory environment
Factory environment
Guangxi Factory, Sewing
Guangxi Factory, Sewing
Factory environment
Factory environment
Factory 1, 1st floor, Laser
Factory 1, 1st floor, Laser
Factory 1, 1st floor, Laser
Factory 1, 1st floor, Laser
PRODUCTION ADVANTAGES
Scale & Layout
With three specialized factories, we have continuously expanded and upgraded our facilities, achieving an annual output value of over **40 million RMB** and constantly pushing the limits of production capacity.
Human-Machine Collaboration
Our end-to-end process enables highly efficient collaboration, balancing production efficiency with exquisite craftsmanship.
Strict Quality Control
A professional quality inspection team conducts comprehensive checks on every single product, including hand feel and stitching, to ensure strict quality standards.
CHANNEL ADVANTAGES
Traditional Channels / Wide Coverage
Modeled by Lelia’s Eastern Guangdong and Wanning direct stores, we’ve built a nationwide network, penetrating all markets with partners including supermarkets, boutiques, and convenience stores.
New Channels / Rapid Expansion
We explore new channels such as cosmetics, fast fashion, snacks, and discount supermarkets for potential collaborations.
Online Channels / Comprehensive Layout
We’re present on major e-commerce platforms like Tmall, Taobao, Pinduoduo, Douyin, and Xiaohongshu. We operate our own live-stream team and actively expand overseas.
BLog
Wagging Tail Kitten Toys: 5 Best Picks for 2026
Image Source: statics.mylandingpages.co A good wagging tail kitten toy turns short bursts of energy into healthy play. These five picks earned top marks in 2026: Kitys Fatch Elastic Mesh Tail Toy: best overall for its durable mesh tail and steady motion. MeoHui Cat Toys: best for solo play when no one holds a wand. BABORUI Interactive Cat T
2026/11/09
The 12 Best Wagging Tail Puppy Toys of 2026
Image Source: statics.mylandingpages.co The best wagging tail puppy toy of 2026 earns its place through durability, safety, engagement, or value. Here are all 12 picks: Waggo Tail-Wagger Ball — durability PupSwing Interactive Tail Wand — engagement TailChase Plush Wiggler — safety HappyHound Wagging Bone — value ZoomTail Motorized Mouse — e
2026/11/04
The Ultimate List of Foodie Capybara Toys for Playtime
Image Source: statics.mylandingpages.co The top ten picks include the Sushi Roll Capybara Plush, Ramen Bowl Snuggle Capybara, Taco Tuesday Capybara Chew Toy, Watermelon Slice Capybara Squeaker, Bubble Tea Capybara Rattle, Pizza Party Capybara Puzzle Feeder, Cupcake Capybara Crinkle Toy, Corn on the Cob Capybara Tug Toy, Ice Cream Cone Capyba
2026/11/01
7 Essential Tips for Buying the Best Foodie Elephant Plush Toy in 2026
Image Source: statics.mylandingpages.co Parents shopping for a foodie elephant plush toy should check safety certification, choose the right materials, evaluate foodie design details, test durability, match age and stage, confirm cleaning ease, and weigh value for money. Each tip keeps the child safe and happy. Why a Foodie Elephant Plush To
2026/10/29
Bubble Blowing Elephant Toy 2026 Safe Play Made Easy
Image Source: statics.mylandingpages.co Adult supervision is the first and most important safety step for any bubble session. Parents must also read the toy's instructions before the first use, because every model has its own limits. These two habits deliver the fastest path to safe, worry-free bubble play. The bubble blowing elephant toy Ho
2026/10/26
Follow us for more inspiration