ABOUT US
LELIA
Founded in 1998 and headquartered in Chenghai, Shantou, Guangdong, Lelia has been deeply engaged in the toy industry for nearly three decades. Backed by three modern factories and two strategic offices, its products are widely available across the country. From a "toy manufacturer" to a "creator of emotional value", Lelia takes quality as the foundation, trends as the medium and innovation as the driving force, integrating its original aspiration of "guarding childlike innocence and delivering companionship" into the design and production of every product.
Learn morePlant equipment
Factory environment
Factory environment
Factory environment
Factory environment
Guangxi Factory, Sewing
Guangxi Factory, Sewing
Factory environment
Factory environment
Factory 1, 1st floor, Laser
Factory 1, 1st floor, Laser
Factory 1, 1st floor, Laser
Factory 1, 1st floor, Laser
PRODUCTION ADVANTAGES
Scale & Layout
With three specialized factories, we have continuously expanded and upgraded our facilities, achieving an annual output value of over **40 million RMB** and constantly pushing the limits of production capacity.
Human-Machine Collaboration
Our end-to-end process enables highly efficient collaboration, balancing production efficiency with exquisite craftsmanship.
Strict Quality Control
A professional quality inspection team conducts comprehensive checks on every single product, including hand feel and stitching, to ensure strict quality standards.
CHANNEL ADVANTAGES
Traditional Channels / Wide Coverage
Modeled by Lelia’s Eastern Guangdong and Wanning direct stores, we’ve built a nationwide network, penetrating all markets with partners including supermarkets, boutiques, and convenience stores.
New Channels / Rapid Expansion
We explore new channels such as cosmetics, fast fashion, snacks, and discount supermarkets for potential collaborations.
Online Channels / Comprehensive Layout
We’re present on major e-commerce platforms like Tmall, Taobao, Pinduoduo, Douyin, and Xiaohongshu. We operate our own live-stream team and actively expand overseas.
BLog
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